La médiatisation des associations humanitaires au Liban : entre le politique et le religieux

The purpose of this thesis is to examine media coverage of humanitarian organizations in Lebanon, based on the study of media productions of three organizations between 2009 and 2011.

The first part highlights the evolution of humanitarian action, its objectives and its communication strategies. The art of rhetoric, image supremacy and human testimony contribute to the legitimization of the organization.

The second part focuses on the means of rendering the association more visible.

A thorough analysis of an association's media productions reveals that the related framing put in place several processes to assert its identity, its mission and its religious and political engagement.

The third part deals with different methods of the organizations' attractions and their resonances within the written media.

The study is conducted on the basis of visual, verbal and audio components of these media productions that trigger the mechanism of mirror neurons and identification with the victims. The analysis shows that the act of scenarizing humanitarian activities by the press causes a pathemisation of public opinion resulting in the adherence to the association and to its political and religious beliefs.